Manager - Marketing - EdTech

Overview:

- The Marketing Manager in the edtech industry plays a pivotal role in devising and implementing strategic marketing initiatives to promote the company's products and services.

- This role is crucial in driving customer acquisition, brand awareness, and market penetration in the competitive edtech landscape.

Key Responsibilities:

- Developing and executing comprehensive marketing strategies to drive customer acquisition and retention.

- Creating and managing digital marketing campaigns across various channels.

- Conducting market research and analyzing trends to identify new opportunities and consumer preferences in the edtech sector.

- Collaborating with cross-functional teams to create marketing collateral, including website content, product descriptions, and promotional materials.

- Monitoring and analyzing the performance of marketing campaigns and initiatives to optimize ROI.

- Leading and mentoring a team of marketing professionals to achieve departmental goals.

- Overseeing the organization's presence at industry events and conferences to enhance brand visibility.

- Establishing and maintaining strong partnerships with external vendors and agencies to support marketing efforts.

- Utilizing data and analytics to measure key performance indicators and inform strategic decision-making.

- Staying abreast of industry trends and best practices to ensure the company remains competitive.

Required Qualifications:

- Bachelor's degree in Marketing, Business, or related field; Master's degree preferred.

- Proven experience in marketing within the edtech industry.

- Demonstrated success in developing and implementing marketing strategies that drive customer acquisition and revenue growth.

- In-depth knowledge of digital marketing platforms and analytics tools.

- Strong analytical skills with the ability to interpret complex data and draw actionable insights.

- Excellent communication and interpersonal abilities, with a proven track record of effectively leading and motivating teams.

- Ability to thrive in a fast-paced, dynamic work environment while managing multiple priorities.

- Solid understanding of customer behavior and market dynamics in the edtech industry.

- Proficiency in project management and budgeting.

- Proven track record of building and nurturing strong partnerships with external stakeholders.

Skills: marketing strategy, digital marketing, analytical skills, team management.