Manager - Marketing - eCommerce Channel

eCommerce channel Marketing Manager

- Initiate the eCommerce marketing and promotional calendar

- propose plans on product and variant introductions, pricing and promotional ideas.

- Collaborate internally & externally, including International colleagues, Marketers & eCommerce Accounts to Optimize, Manage & Track demand planning & inventory for eCommerce activities.

- Manage budgets as per expectations.

- Support strategy, process and execution to enhance on-line content from base to enriched across the product line to drive sales conversions

- Develop metrics and coordinate the measurement of program impact and effectiveness of digital marketing & demand generation programs, Weekly sales performance . Update and optimization planning.

- Responsible for creating forecasts based upon the business climate, technology changes and promotional activities.