Manager - Marketing - eCommerce

- Marketing Manager - e-commerce - onlinetyari.com - Gurgaon

About OnlineTyari :

OnlineTyari (OT) is India's largest mobile platform for test preparation founded by IIT Kanpur and IIM Ahmedabad alumni. We have raised substantial capital from the most respectable venture capitalists and best angel investors in India and US. The founders are serial entrepreneurs (GetMeCab, EnMarkit) and ex- investors and also have significant experience with companies like Microsoft, Nexus Ventures and Kotak Private Equity.

OnlineTyari is first of its kind online marketplace for exam preparation for SSC, IAS, IBPS and other major job selection exams. We have become the preferred destination for both content providers and students. Within one year of inception, we are already the biggest education app in India by a huge margin. With more than 2 million app users and 2 lakh+ people using our platform every single day, our app usage is increasing exponentially month on month. More than 750,000 tests have been taken and 225 million+ questions have been attempted by students on the OT platform. OnlineTyari is poised for a massive growth as mobile internet revolution is providing a gateway to millions of Indians to fulfill their aspirations.

With a strong management team of IIT and IIM alumni and backing of marquee investors, we are scaling new heights every day and disrupting the traditional education sector with smart technologies. We are looking for rockstars to join our team and create a big impact in online education sector.

Role : Growth Lead-Marketing Manager

Duration : Full-time

Location : Gurgaon

Position Summary :

This position will play an integral part in the development and growth of online marketing capabilities of OnlineTyari. The role holder would be responsible from inception to execution of various marketing initiatives across multiple channels.

Responsibility :

- Formulate marketing objectives aligned with business objectives which can translate into 10x growth across metrics

- Identifying and implementing different hacks for generating awareness with TG

- End to End execution of marketing projects and campaigns, including ideation, building digital strategy in various media and measurement and analysis of impact

- Execution of Search Engine marketing, Social Media Marketing, Email campaigns, increase in app install base on a continuous basis

- Building relationships with affiliate platforms / partner sites / blogs / news sites / apps

- Co-ordinate between Tech and Product to drive conversion improvement tactics

- Management reporting, oversee MIS reporting from various sources e.g. Google analytics, mobile analytics

- Build an excellent team to work along with him

Skillsets :

- Excellent network in online marketing communities - other marketing heads at different startups, key influencers at ad agencies / ad networks, other affiliate channel heads

- Passionate about consumer behavior

- At least 2 years' experience in growth hacking at consumer facing startups - own startup even better

- Excellent communication skills - both written and verbal

- Experience in data analytics - required to pull out actionable insights from Google Analytics and other tools

What we offer :

- Highly competitive package for the right candidate

- Your contributions will have a potential to create immediate positive impact on 2 million+ Indians!

- Get full freedom to dream big and chase your passion

- Flexible, fun and modern work culture with a highly motivated and energetic team

- Work with smart, creative and humble people

Gaurav +91-9650972244