Manager - Marketing - eCommerce

Role :

- Translate business goals and market insights into effective marketing strategies that deliver measurable impact on the sales funnel (web, mobile)

- Identifying and implementing strategies for increasing quality traffic on mobile app, mobile site and desktop through incisive Online Marketing programs.

- Ensure consistent and effective online interventions in the conversion funnel brand across allmobile and online platforms on a day to day basis.

- Delivering an excellent customer experience by improving the quality level of integrated online presence (cross device) and ensure a consistent approach to app, mobile site and website campaigns.

- Establish metrics, reporting, processes and benchmarks to measure performance and gather insights on new ideas to test.

- Mine data and use analytics to help build products/experiments and propositions that will consumer need gaps in the e-commerce space & move offline customer & product segments online.

- Relevance Marketing, Analytics & Technology Based Marketing

- Growth hacking

- Overall management of pay-per- click strategies including P & L responsibility

- Own reporting and analysis of campaigns, showing total impact of online marketing activities and overall online marketing ROI.

- Translate business goals and market insights into effective marketing strategies that deliver measurable impact on Repeat Purchases and First time buyer acquisition

- Own and evolve the CRM playbook, including customer life cycle management, intentivization engine, loyalty engine

- Drive growth through improved Repeats and upward movement of Customer segments

- Drive top of the funnel growth by owning first time buyer acquisition strategy, optimize cost of acquisition

- Ownership on Customer P/L and owning GMV/Revenue targets

- Establish metrics, reporting, processes and benchmarks to measure performance and gatherinsights on new ideas to test.

UG - BE / B.Tech Qualification is must

Relevant Experience :

- 12+ years of total marketing experience with 7 - 8 Years experience in Online Marketing and CRM

- Direct Hands On experience of running large performance marketing programs (search, mobile app marketing, remarketing on all devices, programmatic).

- Strong understanding of digital marketing channels like SEM, Meta Search, Programmatic, Mobile, deep Linking, cross device tracking, Remarketing and Display.

- Strong Experience in using data / insights & analytics to drive marketing decisions and strategy