Manager - Marketing - eCommerce
We are looking for a dynamic and entrepreneurial Marketing Communications professional to lead our marketing communications team.
The team comprises of 3 verticals - Campaign management, Creative, Social.
Responsibilities :
Marketing Communication :
- Creative execution across all owned & paid platforms
ATL : Work on creative and media spends on TV, Print, OOH
Digital : Work on creative and media spends on Video, Social, display
Campaign Management :
- Onsite channel owner
- Cross channel campaign management
- Campaign analytics and reporting
- Responsible for all brand content
- Participate in internal meetings to understand business requirements and advise with workable solutions while challenging status quo
- Give a structured, documented brief to our creative agencies for each campaign / creative requirement & lead the interaction with them till final delivery
- Responsible for adherence to campaign execution timelines, work allocation & prioritization for the team & agencies
- Agency management - Manage all aspects of our creative agency relationship
- Responsible for adherence to brand guidelines and update / educate the marketing team on regular intervals
Qualifications and Experience :
- 5 to 6 years of relevant multi-brand Marketing Communications experience
- eCommerce experience would be a plus
- Excellent interpersonal skills
- Proven experience in leading a team while also being able to work independently when required
- Sound understanding of the marketing communication process & stays constantly updated on international best practices
- Can work in brainstorming sessions to crack innovative ideas
- Should be able to visualize and present concepts and ideas
- Strong analytical & problem solving skills
- Should think creatively, motivate team members, work cross functionally, organize, plan, & prioritize work
- Ability to work in a high pressure environment
- Demonstrates creativity and immersion in Brand and Marketing Communication. (Give links to work as examples)
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why an idea is analytically sound & executable
- Displays in-depth knowledge and understanding of campaign management from the creative standpoint.
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