Manager - Marketing - Cycling Group

Position: Manager - Marketing (Premium Cycling Group)

Experience : 3 to 8 Years

Qualification: MBA (Marketing)

Location: Chennai

CTC : 12 to 14LPA

Job Description:

1. Candidate MUST be from a sports background; a professional cyclist would be preferred

2. Manage & conduct events across the country to build awareness & interest in cycling as a sport

3. Handle the entire marketing mix to expand the category

4. People from an FMCG/Consumer durable Marketing background preferred

5. Reports to Head - Premium Cycling Group who reports to Head - Marketing & the President of the company

Company

TI cycles is a Rs 5000 crore company with & is part of the Murugappa group - a Rs 30,000 crore conglomerate

It is known best for its flagship bicycle brands - BSA, Hercules and Montra, TI Cycles has practically created and perfected every new cycle category in the country - the first MTB, the first geared bike, the first Shox model, the first girls' bike, the first kids' bike, the first light roadster, the first carbon frame bike.

It sells Ridley cycles directly imported from Belgium priced between Rs.63,000 and Rs.7.8 lakh, including the Noah SL, the model that made a mark in the Tour De France, the 3,500-km cycle race.