Manager - Marketing - Consumer Internet

Company brief:

Our Client which is a VC backed High-growth Consumer Internet venture provides information & tools to help people decide which gadget to buy and where to buy it from.

They gets 4.5 million visitors per month, and rank among the top 300 websites in India. Their senior team consists of experienced professionals from IIM and ISB, and they have a team of 40 people based in their offices in Gurgaon (HO) and Chennai.

Their clients include most of the leading eCommerce companies, and electronics & telecom brands. They drive gadget sales of over Rs. 150 crore per annum to their partner merchants.

Studies show that 40% of all electronics buyers in India research online before purchase. Their mission is to become the starting point & the best source for this research.

Role Description:

The objective of this role would be to further grow their user-base, and establish them as the #1 authority w.r.t. mobile phones & gadgets.

- Role would require you to conceptualise and execute marketing initiatives based on content marketing, product marketing, and social media marketing techniques.

It would include the following activities:

- Working with editorial team to analyse the readership and virality of various forms of content, and provide feedback to fine-tune the content strategy

- Directing the social media marketing efforts

- Analysing behaviour of traffic from various channels (organic, direct, referral, paid) and optimizing marketing activities basis the results

- Analysing search volumes and trends of relevant keywords, and provide inputs to the SEO and content teams accordingly

- Managing PR exercises in online as well as offline media

- Devising and executing email marketing strategy

- Forging alliances that further marketing goals

- Assisting the sales team in conceptualising ad campaigns & promotions to pitch to our advertisers

Desired Skills and Experience:

- Knowledge and understanding of social media channels & digital marketing techniques

- Experience in product marketing / content marketing / brand building / PR

- Analytical bent of mind ability to make data & analytics driven decisions

- Compensation: Based on current skills and expertise

- Location: Gurgaon

- Experience: 1+ years

An Inorganic Growth Opportunity

- They have a team of young people very talented in their domain, who love what they do

- Opportunity to work directly with the business founders

- The company is VC funded, and has achieved break-even, so it's a stable opportunity in a high growth company

- Content-driven consumer internet businesses have gained significant traction in recent times, prime examples being Zomato and Cardekho, which are scaling operations pan-India and globally.This is an opportunity to be part of a similar growth story in a couple of years time.