Manager - Marketing - Consumer Durable Industry

Marketing Manager Role - Consumer Durable Industry

Key Deliverables :

Channel Strategy :

- Develop and execute marketing strategies that align with the overall business objectives and target specific channels.

Promotions & Campaigns :

- Plan and implement promotional activities, campaigns, and incentives to motivate Retailers and influencers to sell more of the company and products. Set goals for promotions, monitor progress and re-align spends based on effectiveness of various programs.

Brand Visibility :

- Work on increasing the visibility of the brand at the point of sale, ensuring that products are well-displayed and attractively presented to customers.

Market Analysis :

- Conduct market research and analysis to understand the dynamics of the trade, identify opportunities and challenges, and stay informed about competitors and activities to provide actionable insights.

- Develop and maintain a centralized repository of market intelligence data.

Pricing & Trade Spend Schemes Analysis :

- Gathering of competitive market data with active liaising with the sales team. Implementation of pricing and trade spend actions across different geographies.

Collaborate & Sales Team :

- Collaborate closely with the sales teams to understand their needs and challenges and develop marketing strategies that support the sales objectives.

Data Analysis :

- Utilize data and analytics to measure the effectiveness of trade marketing initiatives, gather insights, and make data-driven decisions for future strategies. Develop and maintain MIS to provide real-time insights into sales performance, sales force efficiency, and other key metrics.

- Generate regular dashboards and ad-hoc reports for internal stakeholders, highlighting trends, anomalies, and areas for improvement.

Communication Skills :

- Effectively communicate marketing strategies, objectives, and expectations to internal teams and external partners.