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Job Views:  
438
Applications:  239
Recruiter Actions:  24

Job Code

1452557

Manager - Marketing - Consumer Durable Industry

4 - 6 Years.Mumbai/Navi Mumbai/Thane/Others
Posted 2 months ago
Posted 2 months ago

Marketing Manager Role - Consumer Durable Industry


Key Deliverables :

Channel Strategy :


- Develop and execute marketing strategies that align with the overall business objectives and target specific channels.

Promotions & Campaigns :


- Plan and implement promotional activities, campaigns, and incentives to motivate Retailers and influencers to sell more of the company and products. Set goals for promotions, monitor progress and re-align spends based on effectiveness of various programs.

Brand Visibility :


- Work on increasing the visibility of the brand at the point of sale, ensuring that products are well-displayed and attractively presented to customers.

Market Analysis :


- Conduct market research and analysis to understand the dynamics of the trade, identify opportunities and challenges, and stay informed about competitors and activities to provide actionable insights.


- Develop and maintain a centralized repository of market intelligence data.

Pricing & Trade Spend Schemes Analysis :


- Gathering of competitive market data with active liaising with the sales team. Implementation of pricing and trade spend actions across different geographies.

Collaborate & Sales Team :


- Collaborate closely with the sales teams to understand their needs and challenges and develop marketing strategies that support the sales objectives.

Data Analysis :


- Utilize data and analytics to measure the effectiveness of trade marketing initiatives, gather insights, and make data-driven decisions for future strategies. Develop and maintain MIS to provide real-time insights into sales performance, sales force efficiency, and other key metrics.


- Generate regular dashboards and ad-hoc reports for internal stakeholders, highlighting trends, anomalies, and areas for improvement.


Communication Skills :


- Effectively communicate marketing strategies, objectives, and expectations to internal teams and external partners.

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Posted By

Job Views:  
438
Applications:  239
Recruiter Actions:  24

Job Code

1452557

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