Manager - Marketing - Consumer Durable

Manager - Marketing - Small Town India-BTL Activation - Consumer Durable

Event Operations:

- Designing and closing all BTL activation Collaterals for assigned products

- Identification and coordination with external BTL agencies

- Conceptualization & Planning of all the BTL projects to drive awareness and conversion

- Responsible for complete execution of BTL and on-ground activations - pre and post event

- Logistics management to fulfill the BTL need

- Database management, and Post activity reporting

Event Coordination:

- Coordination with internal and external agencies for required elements

- Coordination with Channels partners & Dealers for activity execution

- Briefing to internal and external people / agencies

- Checklist preparation and coordination for closure of each point

- Reporting of project development and closure to HODs / other senior people involved

Event Execution:

- Responsible for all setup and elements execution without fail

- Logistic management and transfer of elements

- Responsible to handle the event flow and maintaining the minute-to-minute list

- Recce of required venues & elements

- Responsible for smooth execution of activation at the Dealer or marketplace

- Responsible for inward and outward of the event logistics, gifts, products, and other elements