Manager - Marketing & Communications - BFSI

Job Description for role : Manager - Marketing & Communications

Job Responsibilities :

a. PR & Media Relations : 

- Develop annual PR strategy spanning print, digital, radio and broadcast media

- Maintain visibility and enhance share of voice for brand in relevant media

- Build thought leadership for brand and spokespersons across media channels

- Provide timely and relevant data reports to media on topical stories

- Plan press releases and product launches with client, global teams and press

- Interact across functions with senior management and vertical heads

- Coordinate all public relations activities with internal resources and external agency

- Manage social media handles for visibility

b. Branding : 

- Conceptualize and create all product and marketing collaterals (physical and digital) with internal and external resources

- Participate in industry seminars with relevant spokespersons and products in India and South Asia

- Produce regular newsletters on developments in Worldline, important news etc.

- Assist product teams with digital assets and content

- Procure from reliable and cost effective vendors for corporate gifting

- Ensure brand consistency with global guidelines

c. Internal Communications : 

- Create content and collaterals for all internal communications

- Generate content for CEO communications and corporate communications

- Manage internal events like annual Town Hall end-to-end, in coordination with HR

Competencies : 

- Media relations

- Impeccable verbal & written communication

- Brand management

- Sharp in thought and perspective

- Planning, budgeting and executing

- Ability to think strategically and analytically

- Content development and writing

- Decision making for corporate reputation

- Agency management

- Ability to work with different functions

- Internal communications

- Self-starter with a go-getter attitude

Experience :

- 5 to 6 years in Communications and/or Public Relations and Marketing

- Prior experience in BFSI industry preferable