Posted By
P G Ganesh
Vice President/Partner at Perfect Placer Management Consulting
Last Login: 22 November 2024
Posted in
Sales & Marketing
Job Code
1167894
Manager (MARCOM)
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities
- Creating and managing all marketing materials and collateral in line with brand direction
- Implementing online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.
- Developing, executing, and governing marketing communications concepts and programs for engaging various stakeholders as per the business strategy and working closely with business representatives, marketing, and sales for ensuring content alignment and feasibility of the concepts and programs at business level.
- Responsible for developing, implementing, measuring, and improving communication plans for supporting sales initiatives for achieving business line objectives and ensuring the development of cross-functional marketing initiatives.
- Developing, coordinating and implementing the annual marketing communications editorial calendar, content, and storyline through all communication channels and materials for establishing coherent internal and external messaging and brand equity.
- Creating and maintaining the communications materials for ensuring that messages are integrated into the Motion segments messaging creating materials can be included, but are not limited to internal articles, success stories, case studies, press releases, customer presentations, scripts, podcasts, market collateral, etc.
- Ensuring sound communication across multiple and appropriate trade media in line with the overall communication strategy for extending brand visibility.
- Researching, identifying, and selecting external marketing communications service providers and defining quality and delivery targets for externally assigned activities, monitoring ongoing progress, and resolving issues.
- Developing global promotional activities using events, fairs, online campaigns, print media, and other communications vehicles for promoting products, systems, and services throughout the whole life cycle.
- Defining key targets and quality metrics for marketing communications initiatives and reviewing and evaluating results upon completion of the activities.
- Developing and maintaining digital content and media strategy and structure representing the complete portfolio and value propositions in a consistent and qualitative way for ensuring maximum sales support and traction.
Qualification And Experience:
1. MBA with 5+ years' of experience in a similar position & proficient in developing, executing, and measuring demand generation programs that keep customers and prospects engaged throughout the funnel.
2. Strong knowledge of content development and SEM.
3. Strong understanding of BI and Marketing mix
4. Sound understanding of communication practices and procedures.
5. You have exceptional verbal & written communication skills.
6. You have a high level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
7. You have excellent interpersonal skills and are adept at building relationships with different stakeholders.
8. Ability to multitask and work well under pressure.
9. Outstanding organizational and leadership skills.
Remuneration:
An outstanding remuneration package that rewards professionalism and diligence will be on offer for the successful applicant as well as a well-defined career path. An excellent package will be on offer for the right candidate, including an above industry base salary for the right person as well as the most complete employee benefit scheme. Don't miss out on this opportunity to join the market leader
Contact Person Name, Address & Nos.:
RAJAN
Perfect Placer
Mobile : 8368469496
Offices: Delhi, Chennai, Bangalore & Mumbai
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Posted By
P G Ganesh
Vice President/Partner at Perfect Placer Management Consulting
Last Login: 22 November 2024
Posted in
Sales & Marketing
Job Code
1167894