Manager - Marketing/Communication & Public Relations - Oil & Gas/NGO

JOB DESCRIPTION :

Manager- Marketing, Communication & PR,

Alliance for an Energy Efficient Economy (AEEE), New Delhi

1. POSITION(S) VACANT: Manager- Marketing, Communication & PR, Alliance for an Energy Efficient Economy (AEEE), New Delhi

2. ORGANIZATION BACKGROUND:

Alliance for an Energy Efficient Economy (AEEE) is a policy advocacy and energy efficiency market enabler with a not-for-profit motive. AEEE advocates energy efficiency as a resource and collaborates with industry and government to transform the market for energy-efficient products and services, thereby contributing towards meeting India's goals on energy security, clean energy, and climate change. AEEE collaborates with diverse stakeholders such as policymakers, government officials, business and industry, consumers, researchers, and civil society organizations. AEEE believes that their work speaks for themselves, and they hold Respect, Integrity, and Synergy as central to their efforts.

For more information about Alliance for an Energy Efficient Economy (AEEE), please visit www.AEEE.in/

3. JOB DESCRIPTION/ RESPONSIBILITIES :

Reporting to the Director- Marketing, Alliances, and Partnerships, the incumbent, shall be responsible for developing and implementing activities and initiatives to enhance the organization's visibility.

The post-holder shall be accountable for strategizing, leading, and executing campaigns assisted by outsourcing partners to promote AEEE's brand messaging, programs, solution offerings, and thought leadership initiatives. S/he shall also be responsible for managing the entire external communication plan and public relations activities being executed with the support of an external agency.

Key Job Responsibilities :

(A) Strategic Communications :

(1) Draft talking points, op-eds, blogs, editorials, and Newsletters for research verticals and thematic groups, as well as the Chairman & Executive Director AEEE;

(2) Develop effective communication policies and media relations programs, including strategy, budgets, and goals, for brand promotional activities with the appointed PR Agency, and internal team;

(3) Work with and advise senior leadership on participation in appropriate forums and support the development of content for delivering key communications and engagement goals;

(4) Work with project/ research teams to identify requirements on collaterals, reports, webinars, newsletters, digital engagement, and media engagement;

(5) Coordinate with in-house designer and outsourced agencies for messaging and design of collaterals, key visuals, and report layouts in different program areas, in alignment with project priorities;

(6) Oversee the maintenance and analytics of the organization's website;

(7) Guide & supervise the communications team & external project-based consultants.

(B) Marketing :

(1) Raise visibility of the AEEE brand by participating in external forums and industry networking activities in multiple program areas viz Research Verticals, Industry Platform & Business Creation;

(2) Experiment, scout and implement new digital marketing channels, tools, and best practices to consistently improve Return on Investment and reduce the cost of member/ customer acquisition;

(3) Promote organic and direct traffic by constant engagement with Search Engine Optimization;

(4) Work closely with project teams to execute campaigns for meeting program objectives, closely monitoring the impact of each campaign on key audience metrics, reporting on the same to concerned stakeholders, on a regular basis;

(5) Analyze data and market insights and follow trends to create campaigns for driving business and building a culture of energy efficiency;

(6) Organize/manage press interactions;

(C) Strengthen AEEE's Credibility and Positioning :

(1) Draft and lead the organization's strategic presentations for Annual General Meeting, membership, and pitch documents;

(2) Drive brand positioning and collaborations, public relations, and media as well as digital media initiatives in line with the marketing strategy for AEEE;

(3) Develop and manage collaboratively, AEEE's local, national, and global outreach for various Energy Efficiency themes;

(4) Develop and prepare content from internal and external sources and archived content;

(5) Conduct interviews and behavioral research or source articles from Energy Efficiency experts, policymakers, industry leaders, and other key stakeholders for organizational endorsements;

(6) Constantly network with national and local media to identify press opportunities for on-going initiatives and news efforts;

(7) Draft press release, fact sheet, logo guidance, brand partnership guidance, and critical organizational content with agility and efficiency.

4. QUALIFICATIONS, EXPERIENCE AND COMPETENCIES:

Qualification :

(1) Applicants must be post-graduates in Communication, Journalism, or a related discipline.

Experience :

(1) Minimum 10-12 years of experience in marketing, communications, and/or public relations, ideally in a not-for-profit organization of repute;

(2) Good understanding of climate change issues and narratives. Experienced in writing articles, op-eds, or blogs on the same. Knowledge of energy efficiency and energy domain (demand side) will be an added advantage;

(3) Experience in working with civil society organizations, public relations agencies, energy sector companies, etc.

(4) Hands-on experience in setting up, implementing, and running targeted marketing programs and campaigns;

(5) Readiness in using creative methods to navigate the current media landscape on a local and national level;

(6) Prior experience in providing communications support and counsel to "C-level executives";

(7) Knowledge of Search Engine Optimization is desirable.

Skills and Competencies :

(1) Ability to build and develop strong relationships, apart from possessing a strong network of connections within the media;

(2) Ability to customize and promote messaging across multiple social platforms;

(3) Must be a great team player who is willing to support cross-functional teams as well;

(4) Ability to work on multiple projects simultaneously;

(5) Must be a confident communicator and presenter;

(6) Strong writing skills with a proven track record of writing in different platforms for a multitude of audiences;

(7) Ability to work well under pressure and adapt quickly to change.

5. COMPENSATION OFFERED :

Gross compensation budgeted for the position is attractive. Please note that the offer made to the selected candidate shall be commensurate with qualifications, experience, and salary history.

6. LOCATION: New Delhi

7. REFERENCE: MCP-AEEE

8. CONTACT INFORMATION:

Team SAMS

Strategic Alliance Management Services P Ltd.

1/1B, Choudhary Hetram House, Bharat Nagar

New Friends Colony, New Delhi 110 025

Phone Nos.: 011- 2684 2162; 4165 3612