Posted By

Job Views:  
1496
Applications:  427
Recruiter Actions:  127

Job Code

1398367

Manager - Marketing Communication - Industrial Products

5 - 9 Years.Kolkata
Posted 6 months ago
Posted 6 months ago

Sr. Manager/Manager - Digital Marketing ( Kolkata) for a very renowned European MNC with their HQ in India at Kolkata.

This is a high visibility / high impact role. Incumbent will work closely with the Marketing Director and CEO in drawing and implementing B to B marketing communication strategy. Role works closely with global team. Marketing communication specialist with deep exposure to B to B marketing may respond urgently to us.

Key Responsibilities:

- Establishing a deep insight into target audiences and industries

- Taking ownership of marcom plans, budget allocations, channels, and content

- Develop the product positioning and messaging.

- Plan the launch of new products/features and manage cross-departmental implementation of the plan.

- Gather continuous market intelligence and competitive data.

- Understand buyer behavior, how they buy, their criteria etc.

- Ensuring brand message is strong and consistent across all channels and marketing efforts

- Bringing in innovative marketing ideas to the table and taking ownership to drive smooth execution.

- Managing internal and external stakeholders

- Hire and manage agencies for social media, PR and other marcomm activities

- Work with sales teams to develop marketing communication strategies and action plans to meet revenue and margin goals.

Didn’t find the job appropriate? Report this Job

Posted By

Job Views:  
1496
Applications:  427
Recruiter Actions:  127

Job Code

1398367

UPSKILL YOURSELF

My Learning Centre

Explore CoursesArrow
Apply on the go!

Download the iimjobs app to
apply for jobs anywhere, anytime

apple

Download on

App Store

playStore

Get it on

Google Play

appPromoQr

Scan to Download