Manager - Marketing Communication - Industrial Products

Sr. Manager/Manager - Digital Marketing ( Kolkata) for a very renowned European MNC with their HQ in India at Kolkata.

This is a high visibility / high impact role. Incumbent will work closely with the Marketing Director and CEO in drawing and implementing B to B marketing communication strategy. Role works closely with global team. Marketing communication specialist with deep exposure to B to B marketing may respond urgently to us.

Key Responsibilities:

- Establishing a deep insight into target audiences and industries

- Taking ownership of marcom plans, budget allocations, channels, and content

- Develop the product positioning and messaging.

- Plan the launch of new products/features and manage cross-departmental implementation of the plan.

- Gather continuous market intelligence and competitive data.

- Understand buyer behavior, how they buy, their criteria etc.

- Ensuring brand message is strong and consistent across all channels and marketing efforts

- Bringing in innovative marketing ideas to the table and taking ownership to drive smooth execution.

- Managing internal and external stakeholders

- Hire and manage agencies for social media, PR and other marcomm activities

- Work with sales teams to develop marketing communication strategies and action plans to meet revenue and margin goals.