Manager - Marketing & Communication - Asia Pacific

- Develop and Execute marketing communications strategy which supports the Process Analytic Support - Asia Pacific (PAS APAC) goals and growth targets. This role will also extend to Business Unit - Asia Pacific (BU APAC) for Solutions Offering covering Southeast Asia region.

- Understand use of marketing tools and digital techniques to increase the visibility, profile and awareness of Advanced Analytical offering in Asia Pacific Region and Solutions offering in Southeast Asia region.

- Work closely with cross-functional teams in Asia Pacific in creation and implementation of marcom collateral for new product launch and sales campaigns. May include printed brochures, websites, newsletters, white papers, business cases, advertisements, webinars, PowerPoint presentations, and interactive marketing tools.

- Support the Sales team (both direct & indirect) on promotions, events, display activities and the creation of sales tools.

- Continually search for and identify customer successes for testimonials and case studies.

- Create and manage all content initiatives and ensure content follows branding and communication guidelines.

- Ownership and management of all communication channels: email, social media, web, print, etc.

- Monitor and evaluate effectiveness of key marcom campaigns and initiatives. Assess trends, identify improvements, and provide reporting to relevant stakeholders.

- Gather industry research and prepare recommendations for marketing strategy development and optimization.

- Initiate and implement projects as needed. Write reports and proposals as needed.

- Role will require some travel both domestic and international, to support marketing efforts.

Contact Details-
Ambika Richhariya
9039063812