Manager - Marketing - Cleaning Machines

Role :

- The Marketing Manager will be responsible for driving the growth of the cleaning machines category through effective communication programs along with efficient structuring of schemes and offers for partners.

- She/He will also be responsible to for co developing GTM strategies for new markets and channels.

- She/He will be expected to champion the cause of product trials and deliver to the customer the reasons for adoption.

Responsibilities :

- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Build strategic relationships and partner with key industry players, agencies and vendors

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

- Oversee and approve marketing material, from website banners to hard copy brochures and case studies

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Analyze consumer behavior and adjust email and advertising campaigns accordingly