Manager - Marketing & Branding

Job Description:

We're looking for a passionate and results-oriented Marketing & Branding Manager to join our dynamic team in Ahmedabad! In this role, you will play a key role in building brand awareness, driving customer engagement, and achieving our marketing goals.

You will be responsible for developing and executing strategic marketing initiatives across various channels, including PR, ATL campaigns, and channel partnerships.

Key Responsibilities:

- Develop and implement comprehensive PR strategies to enhance brand visibility and reputation in the Indian market.

- Plan and execute impactful Above-the-Line (ATL) campaigns across various media channels to reach target audiences effectively.

- Cultivate and maintain strong relationships with media contacts, influencers, and key stakeholders to secure positive brand coverage.

- Collaborate with internal teams (design, content creation) to develop high-quality marketing collateral such as press releases, articles, and social media content.

- Analyze campaign performance metrics using marketing analytics tools to optimize strategies and maximize ROI.

- Identify and pursue strategic channel partnership opportunities to expand brand reach and market penetration within India.

- Create engaging and relevant content for channel partners to drive customer engagement and loyalty in the Indian market.

Requirements:

- Graduation or postgraduation in Marketing, Communications, or a related field.

- Minimum of 3+ years of experience in marketing or branding, preferably within the Indian market.

- Proven track record in PR management, ATL campaign execution, and channel partnership development.

- Excellent written and verbal communication skills in English.

- Strong project management and organizational abilities.

- Proficiency in marketing analytics tools and platforms.

- Ability to thrive in a fast-paced, collaborative environment.

Benefits:

- Competitive salary and benefits package

- Health insurance

- Flexible work schedule (discuss if applicable)

- Professional development opportunities

- Dynamic and supportive work culture