Manager - Marketing & Brand Management - Jewellery

Hiring for one of Jewels Brand :

Moissanite is a new category of jewels having fire, brilliance and luster more than any other jewel, including diamond. It is manufactured by a patented process by the company Charles & Colvard which is the sole source of Moissanites to the world. Fiona Moissanite aka Sanguine industries are the all India distributor for these jewels.

FIONA SOLITAIRES is the first & only registered brand in India for Moissanite Solitaire Jewellery set in 18K gold. It has opened a luxury retail store in Bandra and Vashi (Mumbai) with the vision to cater to the needs of its ever increasing customer base. Fiona's extensive customer retention program always keeps tempting everyone to buy more, because of the 100% return and exchange policy it has been following since years.

Moissanites being real gemstones with fire, brilliance and lustre more than diamonds, are gaining exponential popularity amongst diamond buyers. Log on to to have a truly tempting Solitaire shopping experience. Women across the globe love the fact that Moissanites cost 1/10th the price of Diamonds.

DESIRED SKILLS AND EXPERIENCE :

Brand Strategizing :

- Strategizing, developing and executing the annual brand plan.

- Undertaking the ATL & BTL activities

Public Relations :

- Regularly updating media on the new collection launch, store launch, new campaign, etc

- Scooting new PR opportunities

- Coordinating with the celebrity stylists, fashion editors, magazine stylists and freelancers for featuring opportunities.

- Selecting products to be send to magazines, stylists, etc monthly for product placements

- Initiating and briefing bloggers for blog posts

- Helping and coordinating with the PR agency for their requirements.

Media Planning :

- Planning and executing magazine plans, outdoor hoardings, cinema advertising, and digital marketing, newspaper advertising, cross collaborations, etc.

Social Media & Website Management :

- Briefing the social media agency on the new social media campaigns

- Approving the posts and the content suggested by the agency

- Planning & undertaking shoots for social media campaign

- Monitoring the growth and suggesting measures to improve the social media content

- Suggesting budgets and taping the conversions

- Guiding the agency with appropriate replies to the queries

- Won the best social media campaign Retail Jewellers India award 2015

- Actively involved in transforming the new website.

- Updating the website on regular basis.

- Writing basic content for the website, products, social media, press queries, etc.

Agency coordination :

- Coordinating with the creative agency, media buying agency, social media agency, PR agency, publications, outdoor media agency, production agency, celebrity agency, model agency, etc and ensure smooth functioning.

- Creating briefs to be sent out on day to day basis

Events/ Exhibitions :

- 360 degree planning and execution of new campaign launch events, collection launch events, store launch events or any other events

- Planning and executing all the marketing activities for the exhibitions and private shows that happen on a monthly basis PAN India.

- Planning and designing the store layout in an interesting manner to attract more crowd.

Vendor Management :

- Communicating with the printers, collateral designers and all the marketing related vendors for the brand.

Working on Campaigns :

- 360 degree involvement in planning and execution of the annual campaign and the other campaigns throughout the year.

Budgeting & Forecasting :

- Preparing and annual budget for the marketing spend.

- Preparing budgets for the campaigns, events and exhibitions

At store level :

- Ensuring that the branding related norms are implemented at the store.

- Working hand in hand with the sales team and providing them any assistance, collaterals, etc they need

- Ensuring the store branding is in place

- Working on building the visual merchandising

- Creating presentations and collaterals for the staff to understand the campaign and the collection better

- Coordinating for the latest stock available for PR purpose

- Conducting product shoots on regular basis

Reporting to the Head of Branding and the Marketing Director.

Quick learner

- Proactive communication

- Positive attitude

- Fast pace of work

- Commitment to delivering quality

Please note that this is an urgent requirement and you'll be getting a quick feedback from our

Interested and qualified candidates please apply with a copy of resume and covering letter :

If Interested Please fill form :

Graduation/post-Graduation :
Total Experience (in Years) :
Current CTC :
Expected CTC :
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Mayur Bishani
91-9584009636