Manager - Marketing & Brand Design - Paints Division - IIM/ISB/FMS/MDI

Mandatory skill set :

- Must have a full-time MBA from B school.

- Must be from the B2C domain only

- Must have product launch & brand launch experience specifically post MBA graduation (Any candidate who are recent MBA graduates will not work for this role)

- Full time MBA graduation only

Roles & Responsibilities : Minimum 3-4 years of work experience in core marketing function, in highly competitive consumer facing businesses/ categories.

Qualification : MBA with specialization in Marketing (Preferred premier B school), Candidates from B&C (Paints, Water Proofing ,Grouts ,Adhesive industry) & White Goods will be preferred.

KRA :

- Design differentiated GTM plan & ensure efficient rollout by collaborating with the Zonal brand building team to deliver our CVP.

- Proactively engage target audience and influencers to understand their evolving need and measure the impact of marketing initiatives.

- Collaborating with BPD team build BPD annual marketing initiative calendar to drive penetration led growth.

- Engage with internal & external stakeholders - legal, procurement, vendors, channel partners to drive marketing initiatives at speed.

- Drive multiple agency partners (creative agency, packaging design agency, digital agency) to get high quality marketing content/ collateral etc. as per timeline. Engage frequently & proactively.

- As a brand custodian, ensure consistency in branding & messaging pan India - that reflects the stature our a leader brand.

- Track competitive activity to inform the GTM strategy & design plans to maximize market impact.

Mandatory skill set : Creative agency management, Consumer research & insights, Project management (communication & pack design) with both internal and external stakeholders, GTM strategy design & execution, Driving penetration in underpenetrated categories/ Category creation.