Manager - Marketing/Brand Design - Building Material Industry - IIM/ISB/FMS/MDI

Looking for a candidate from Building & Construction Material Industry experience and Premium B School only apply

Required Experience : 3 - 4 Years

Salary Range : 15 LPA - 32 LPA

Mumbai, Maharashtra, India

Skills & Expertise :

- Market Research

- Market Intelligence

Product Division :

- Water Proofing

- Grouts

- Adhesive

Roles & Responsibilities : Minimum 3-4 years of work experience in core marketing function, in highly competitive consumer facing businesses/ categories.

KRA :

- Design differentiated GTM plan & ensure efficient rollout by collaborating with the Zonal brand building team to deliver our CVP.

- Proactively engage target audience and influencers to understand their evolving need and measure the impact of marketing initiatives.

- Collaborating with BPD team build BPD annual marketing initiative calendar to drive penetration led growth.

- Engage with internal & external stakeholders - legal, procurement, vendors, channel partners to drive marketing initiatives at speed.

- Drive multiple agency partners (creative agency, packaging design agency, digital agency) to get high quality marketing content/ collateral etc. as per timeline. Engage frequently & proactively.

- As a brand custodian, ensure consistency in branding & messaging pan India - that reflects the stature our leader brand.

- Track competitive activity to inform the GTM strategy & design plans to maximize market impact.

Mandatory skill set : Creative agency management, Consumer research & insights, Project management (communication & pack design) with both internal and external stakeholders, GTM strategy design & execution, Driving penetration in underpenetrated categories/ Category creation.