Manager - Marketing/Brand Design - B2C Segment - IIM/ISB/FMS/MDI

Looking for candidates from B2C,ATL,BTL, experience with fulltime MBA from Premium B School only apply

Candidates from Building & Construction Industry, & White Goods will be preferred.

Must to have :

- Must have a full-time MBA from B school.

- Must be from the B2C domain only

- Must have product launch & brand launch experience specifically post MBA graduation (Any candidate who are recent MBA graduates will not work for this role)

- Creative agency management

Skills & Expertise :

- ATL

- BTL

- B2C

- Market Research

- Creative agency management

Minimum Required Experience : 3 - 4 Years

Salary Range : 15 LPA - 32 LPA

KRA :

- Design differentiated GTM plan & ensure efficient rollout by collaborating with the Zonal brand building team to deliver our CVP.

- Proactively engage target audience and influencers to understand their evolving need and measure the impact of marketing initiatives.

- Collaborating with BPD team build BPD annual marketing initiative calendar to drive penetration led growth.

- Engage with internal & external stakeholders - legal, procurement, vendors, channel partners to drive marketing initiatives at speed.

- Drive multiple agency partners (creative agency, packaging design agency, digital agency) to get high quality marketing content/ collateral etc. as per timeline. Engage frequently & proactively.

- As a brand custodian, ensure consistency in branding & messaging pan India - that reflects the stature UltraTech a leader brand.

- Track competitive activity to inform the GTM strategy & design plans to maximize market impact.

Mandatory skill set : Creative agency management, Consumer research & insights, Project management (communication & pack design) with both internal and external stakeholders, GTM strategy design & execution, Driving penetration in underpenetrated categories/ Category creation.