Manager - Marketing & Brand Communication - FMCG

Manager Marketing& Brand Communication

Corporate office: Select citywalk Mall, Saket, New Delhi.

Job Description :

The candidate would be responsible for :

- Brand building, brand positioning, story telling and communication primarily through online channels.

- Ideating, creating & executing online & offline campaigns to promote the brand, build customer trust & loyalty and drive sales of the company's products

- Drive strategies to acquire new customers and have the existing customers place repeat orders.

- Understand the complete customer journey and ideate around interventions to improve customer brand experience.

- Analyse the customer's profile and buying behaviour for insights and share the same with the products team and for better-targeted promotions & marketing communication.

- Manage the digital marketing agency for content creation, running campaigns, and monitor the effectiveness, productivity & ROI of the marketing budget.

- Analyse the competition and their product offerings & promotions on a continuous basis.

- Managing/audit ofcompany's product catalogue across online platforms like swiggy, blinkit, Amazon, etc.

- Responsible for content creation and content management on the website.

- Manage PR

- Tie-up with influencers for content creation and post on their social handles and on our website.

- Creatives and collaterals for ATL & BTL activities

- Handling the agency managing the website & SEO

The candidate should have at least 6 to 9 years of experience in new brand launch, brand building and brand communication. Should have worked in the marketing function of an FMCG or B2C/D2C brand/company. Should be conversant with google analytics, web master tool, performance marketing, etc.

The candidate should be creative and a good storyteller. Preference would be given to a candidate who is a foodie and has a passion for healthy food & fitness.