Manager - Marketing & Brand Communication - Commodity Market - BFS

Job Title: Manager Marketing

Function: Marketing and Brandcom

Job Level: Assistant Vice President

Reporting to: Head of Marketing and Communication

Educational Qualification: MBA Finance

Experience Required: At least 6 years of work experience in a combination of Marketing and Brand-com.

Location: Mumbai

Purpose of Job:

- Formulate Marketing strategy for the company in line with the organization strategy to drive top line growth, desired positioning in the market and Brand recall.

- Understand customer needs and develop systems and processes to respond to them ensuring effective customer relationship management

Key Responsibilities :

- Responsible for identifying and leading marketing campaigns that drive sales and educate clients about the projects. Create collaterals and brand communication, overseeing the departmental budgets.

- Administering prospective (client) database to meet, motivate and ensure steady growth. Manage junior level marketing personnel to ensure smooth functioning of the Marketing departmental KRAs.

- Ensure maximum positive lead generation for the premium projects through various online and conventional campaigns.

- Keep in regular touch and abreast with the respective site dynamics. Handling site visits and conducted surveys for commercial & business feasibility. Study and be updated with the relevant competitions and their activities.

- Identify key markets and target segments to prepare an outreach program - both Corporate and Project Level.

- Identify a Marketing roadmap for 6 months, break it up into monthly & quarterly objectives and prepare MIS to indicate achievements, gaps and course-correction.

- Prepare and maintain budget as a percentage of projected revenue against projects. Marking a certain component towards corporate marketing so as to make it a self-sustaining cycle. Budget to include all marketing, production, sales support activities. Prepare Annual Budget for total Communication spend of the team (including man-power/ awards & infrastructure), which involves Print & Press Ads, CSR, collaterals, exhibitions and seminars, training programs/workshops, sponsorships etc. Follow the Annual budget on a Monthly and weekly provision through drafting of immaculate program calendar spread over the year and split into macro time slots of months-weeks- days and even hourly planning for particular events.

- Break up of Marketing would mean - Media relations through PR, Marketing Communication towards corporate and project related activities, which would include but not be limited to print & outdoor media circulation & placements, identifying key markets & proposing appropriate road show participations.

- Ensure the Brand promise, Corporate Philosophy, Corporate Front, & Colour Palette are adhered to across communication - both in visual & tone of the communication, which would include all forms of conventional media and online as well.

- Liaise with media to negotiate effective & efficient media to ensure outreach of communication to appropriate audience & maximise radius coverage within the budget limits.

- Coordinate with creative, media release and other agencies to meet schedule in line with the road map.

- Facilitate partnerships, sponsorships with events and media properties to leverage the Brand promise to the target segments.

- Quality check & control on production of marketing collaterals, which would include but will not be limited to brochures, flyers, print ads, outdoor fabrication, road show set-ups, etc.

- Support Sales Team with the availability of collaterals to aid sales. Identify road shows participations in target markets and support the team in fabrication of the same.

- Propose, finalise and execute customer engagement activities and communication with the CRM Team.

- Ensure quality check and factual correction of the IVR system in sync with the Sales and CRM Team. To keep both in line with the tonality of the Brand.

- Support CRM Team with all forms of external communication including but not limited to direct marketing collaterals, client communique, external newsletters etc.

- Coordinate Intra-departmental approvals to ensure that all/any communication rolling out is factually correct and does not implicate any legal consequences.

- Planning, developing, implementing strategies and marketing activities for various projects - Prepare annual and quarterly budgets represent the company at external events and trade meetings to endorse Brand and projects.