Manager - Marketing - Biscuits Industry

Marketing Manager - Biscuits

- Heading Marketing for 1500+ Cr Biscuits Brand. Looking for someone with 6+ Years of experience in the Biscuits Industry handling

- Build the brand strategy, Brand Management

- Manage the annual planning process for the brand including Activation calendar, Budgets, Forecasts

- Track the competition landscape, Consumer Insights ; Study both brand health & consumer behavior

- Conceptualize effective marketing plans to drive growth & share

- Work with creative & media agencies to develop clear brand communication

- Media planning ; ATL, BTL, Digital

- Drive Digital Marketing & activations on social media, eCommerce & Other Online channels.

- Identifying Gaps and opportunities through ; Innovations, New Product Development, and Packaging development.