Manager - Marketing - BioPharma/Diabetes

We are looking for Marketing Manager - biopharma MNC - Mumbai - Diabetes

JOB DESCRIPTION - Manager - Marketing

TITLE: Manager Marketing - Diabetes

REPORTING TO: Business Unit Head - Cardio Metabolic Care

DEPARTMENT: Cardio Metabolic Care

NO OF REPORTS: 1

MISSION OF THE DEPARTMENT (OPTIONAL)

- To establish Biopharma as major player in Diabetic Segment

PURPOSE OF THE ROLE

- Develop & execute the marketing strategies and tactics to drive revenue growth.

MAIN INTERFACES

INTERNALLY: All local functions (Marketing, Medical Affairs, Sales, Communication, SNO, Finance etc.)

EXTERNALLY: KOLs, Ethics Committees, CROs, Vendors, Institutions, etc

Major Accountabilities:

1. Operational Excellence

Proactive development of marketing strategies and promotional mix to meet brand objectives and customer needs.

Market development, expansion and monitoring for assigned product towards achievement of key financials. This involves market planning, forecasting and analysis.

Development of launch plans and co-ordination of implementation including co-ordination of pre-launch activities

Monitor business performance and external environment via appropriate tools to deliver corrective action as required to meet business objectives.

Effective management of promotional budgets for brand.

Work in close partnership with marketing, medical and all important stakeholder external partners to launch and drive M&S programs.

Market research

Key input into all marketing agency selection and liaison with them to deliver initiatives for brand

2. Leading for Performance

Delivery of sales targets and manage cost ratio as well

Design, Development, Execution and Monitoring of Brand Campaigns

Full accountability for brand and delivery of all programs related to it including brand tracker

3. Customers at the Centre of the Strategy

Understanding and use of marketing principles and processes to deliver to customer needs

Garnering Customer (Doctors) insights through Field Work, Personal Dr Interviews, Round Table Meeting, CMEs, Advisory Board Constitution,

Feedback Mechanism & market research

Disease, therapy area and market understanding to develop customer insights through appropriate techniques/tools

4. People at the Heart of the Business

Support sales team to drive sales - work in close partnership with sales team to ensure implementation of marketing programs and achieve team goals

Management of external agencies to meet team goals

Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies. Cross-functional interaction: work with Medical, Regulatory, SFE, Operations and other functions to launch marketing and sales programs.

KEY COMPETENCIES REQUIREMENTS:

Strategic thinking

Analytical skills

Ability to work in a complex and constantly evolving environment

Please share your Queries and details along with your updated Profile

Present Location
Current Organisation
Current Designation
Present CTC
Expected CTC
Total years of experience in Marketing
Marketing Exposure with Brand Name in current and Past Organizations
Highest Portfolio handled till date
Years of experience in Diabetes
In final conversation or at offer stage with any other organization.
Reason for change
Notice Period

Rinkal Shah
Specialist - Client Relation & Delivery
(Pharma | Consumer)
T : 91 22 67232108