Manager - Marketing - BFSI

The incumbent would be responsible for:

- Spearhead the Product Communication, Media Management, Website and Digital Marketing Content, Corporate communications and consumer insights.

- Drive channel communication, define product roadmap, positioning and go-to-market strategies

- Work with multiple agencies and associates to create Brand recall by way of a robust communication strategy.

- Initiating and coordinating advertising campaigns and promotional activities.

- Analyzing current market trend and competitor information.

- Developing marketing communication strategies for the launching process of new products and the branding of existing products.

- Interacting with media for promotion of the product.

- Maintaining cordial relationships with the stakeholders and shareholders of the company.

- Branding and executing market [Product] branding plans at all marketing levels in competition with other market players.

- Lead advertising and promotional campaigns, as well as sale events.

Puja