Manager - Marketing - BFS

Marketing Manager

Responsibilities :

- Work closely with product & business to research & develop content marketing pieces

- Create & execute a content distribution strategy to ensure our content reaches the desired target audience & drive action items on the product front

- Ensure accuracy & authenticity of content through rigorous external research & understanding of our product offering

- Develop ideas & scripts for video series for product marketing, branding &

- Brainstorm & experiment with different ideas & copies to come up with fresh content for digital ad campaigns

- Create lead generation assets such as webinars & more

- Work with product, digital and growth team to identify and create compelling product communications

- Champion regular reporting on content performance

- Display in-depth understanding of the target audience to write sharp & smart copy

- Perform proofreading & quality checks on delivered content

- Plan, share, promote & measure the impact of compelling creative campaigns

- Manage a team of 10 plus members

Requirements :

- 6- 8 years of experience of content & growth marketing

- Should have closely worked with vendors and partners w.r.t Offline & Brand Marketing for ATL and BTL campaigns