Manager - Marketing/B2C - Consumer Products Segment - IT

Marketing Mnaager- Consumer products- B2C

- Global Cyber security MNC requires Marketing Mgr-Consumer products ( B2C)- Delhi or Mumbai

- One of Our client a Global MNC which is one of the world's largest privately owned cybersecurity companies. We operate in 200 countries and territories and have 35 offices in 31 countries. Almost 3,800 highly-qualified specialists work for the comoany.

- We are a global company, with a global vision and a focus on international markets. Our global unaudited IFRS revenue for 2016 totaled USD 644 million. Our independence allows us to be more agile; to think differently and act faster.

- We are forever innovating, delivering protection that's effective, usable and accessible. We pride ourselves on developing world-leading security that keeps us and every one of our 400 million users protected by our technologies and 220,000 corporate clients one step ahead of potential threats.

- We are looking out for Markeitg Mgr - B2C for Mumbai and delhi locations.

PFB the JD and Details:

Job Title: Marketing Manager (B2C) - Cybersecurity Consumer Products

Location: Delhi / Mumbai

Department: Marketing

Reports to: Head of Marketing / Marketing Director

Job Type: Full-time

About the client:

- A global leader in cybersecurity solutions, protecting millions of users worldwide.

- Our consumer products are designed to provide enhanced digital security for individual users, families, and small businesses.

- As part of our B2C marketing team, you will play a pivotal role in promoting these solutions and driving consumer engagement.

Job Overview:

- The Marketing Manager for Consumer Products will develop and execute marketing strategies that drive demand, build brand awareness, and increase sales in the B2C market.

- You will work closely with cross-functional teams including sales, product management, and external agencies to ensure that marketing efforts align with business objectives.

Key Responsibilities:

Develop and Execute Marketing Plans:

- Create and implement comprehensive marketing strategies to promote consumer products across multiple channels, including digital, social, email, and offline.

Campaign Management:

- Oversee end-to-end execution of marketing campaigns from concept to implementation, ensuring alignment with business goals and customer needs.

Customer Segmentation:

- Identify key customer segments and tailor marketing messages to address specific pain points and needs of the target audience.

Digital Marketing:

- Lead digital marketing efforts, including SEO/SEM, paid media, content marketing, and influencer partnerships to drive brand visibility and sales.

Product Launches:

- Collaborate with product teams to design and launch marketing campaigns for new products and features, ensuring successful market entry and adoption.

Performance Analytics:

- Track and analyze the performance of marketing campaigns using KPIs such as ROI, conversion rates, and customer acquisition costs.

- Make data-driven adjustments to optimize future campaigns.

Budget Management:

- Manage the marketing budget, ensuring effective allocation of resources to achieve maximum ROI.

Collaboration:

- Work closely with internal teams (sales, product, and customer support) to ensure consistent messaging and alignment across all customer touchpoints.

Brand Development:

- Ensure that all marketing materials and campaigns are consistent with brand guidelines and values.

Market Research:

- Stay updated on market trends, consumer behaviors, and competitive activities. Use insights to refine marketing strategies and campaigns.

Qualifications:

Experience:

- 6- 9 years of experience in B2C marketing, preferably within the technology or cybersecurity industry.

Education:

- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is a plus.

Digital Marketing Expertise:

- Strong understanding of digital marketing, including social media, SEO/SEM, email marketing, and e-commerce strategies.

Analytical Skills:

- Proficiency in marketing analytics tools such as Google Analytics, CRM platforms, and marketing automation software.

Creativity:

- Ability to think creatively and develop innovative marketing campaigns that resonate with the target audience.

Project Management:

- Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously.

- Communication Skills: Excellent verbal and written communication skills.

Team Player:

- Strong collaboration skills with the ability to work across departments and with external partners.

- Familiarity with Cybersecurity: Knowledge of cybersecurity products and services is highly desirable.

Why Join:

- Opportunity to work with a global leader in cybersecurity solutions.

- Dynamic and fast-paced work environment.

- Collaborative and inclusive company culture.

- Opportunities for professional growth and development.

- Relevant experience in B2C Marketing in IT/Similar company/industry.