Manager - Marketing - Automobile/Consumer Durables

Job Role

1. Leading an integrated marketing mandate to strategize, plan and execute integrated marketing campaigns for Mobility Marketplaces

2. Conceptualize and execute marketing activities pertaining to Digital, Print, BTL mediums namely Content Marketing, Paid Media Marketing including SEM, SEO, Social Media, Website Development & Management, creative coordination, vendor management Analysis and reporting, Undertake administrative tasks to support the execution and success of marketing campaigns

3. Build creative assets with the in-house design team documents in line with brand guidelines for all mediums.

4. Create, schedule and publish website and social media content

5. Deploy email marketing campaigns and assist with reporting.

6. Monitor and track the performance of marketing campaigns

7. Liaison with external partner agencies (media, creative, technical) and work closely to achieve the desired output

8. Manage and work efficiently on marketing and dashboard tools for website analytics

9. Monitor competition and category campaigns and activities on marketing front for all offerings and report on monthly basis

Requirements"

1. At least 4-5 years of work experience in Digital B2B Ecommerce space

2. Excellent ability to develop and execute against strategic integrated multichannel marketing plans

3. High Analytical skills to measure the ROI of campaigns

4. High proficiency in the MS Office - Excel, Word, PowerPoint

5. Advanced skill-set for creating presentations, gathering requirements, writing Marketing Briefs, marketing content and reports

6. Self-motivated, multi-tasker and willing to be flexible in work schedule and hours due to global interactions.

7. Ability to think strategically, analyse problems and opportunities, and systematically approach them to find solutions or make improvements.

8. Excellent communication and stakeholder management skills to work with cross functional teams

Qualification And Experience:

- MBA in Marketing / Communication / Branding field

- 4-5 years of Work Experience in Marketing in Digital B2B Ecommerce space