Manager - Marketing Automation - FinTech/Neobank

Marketing Automation Manager - Cross Border Fintech Neobank

Headquartered in Bangalore, our client is the world's first cross-border neobank that focuses on credit and banking requirements of those migrating from India to the US. This revolutionary startup helps you apply for a bank account and a high-limit credit card with minimal documentation and absolutely no application fee while you are still in your home country.

The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.

As a Marketing Automation Manager, you will be responsible for Collaborating with internal stakeholders to set communications calendar, creative strategy, and content promotions

What you will do:

- Building customers segments and communication campaigns along customer journeys

- Setting, tracking, and improving key metrics within SMS, email, in-app message and push notification channels

- Identifying opportunities to increase retention and lifetime value; planning, directing and executing marketing programs that achieve those goals

- Planning, implementing and tracking A/B and multivariate tests for transactional, triggered, and marketing mailings Code, testing, and implementing marketing promotions and campaigns

- Leading efforts for cross-promotion and marketing of new products across applicable audiences

- Staying current with industry innovations, trends, and best practices across functional areas

- Ensuring customer data policies and company's privacy policy are enforced

What you need to have:

- MBA or equivalent post-graduation, with at least two years of experience in digital marketing in B2C company

- 2-5 years of relevant work experience ideally in a fintech/payments/E-commerce/ tech environment with strong growth and analytics background

- 2+ years experience in maintenance & management of CRM platforms (customer.io/CleverTap experience is required)

- Strong understanding of advertising tools like AdWords, Facebook Business Manager, Adobe AdCloud.

- Experience with/understand fundamentals of brand building and marketing i.e. audience mapping, positioning, media planning/media mix etc.

- Excellent written and verbal communication skills

- Prior startup experience is a plus