Manager - Marketing Automation - Financial Services Firm

Our client is one of the oldest and largest Financial Services distribution company. They have been a preferred partner for over 70 banks and financial institutions and provide services to lakhs of customers across 60+ cities in India.

They have disbursed several financial products to individuals such as home loans, personal loans, loans against property. For businesses, Andromeda provides products such as unsecured dropline overdraft, unsecured business loan, secured business loan (working capital).

As Manager - Marketing Automation, you will be engaging with a large customer database by pushing offers through SMS, in-app notifications, email campaigns, etc with an objective of building brand recall and generating leads

What you will do:

- Operationalizing and managing the email marketing automation programs to support demand-gen campaigns, nurture campaigns, webinars, etc.

- Running customer nurturing (retention and engagement) campaigns via emails, dashboard messages.

- Developing and running nurturing programs strategy

- Tracking and reporting on email campaigns in order to guide improvements and ensuring current email best practices in the industry are being followed.

- Managing the email marketing calendar to effectively field requests from cross-functional teams.

- Responsible for periodic database optimization tasks including data cleansing, removing duplicates, old, inactive and out-of-compliance leads

Candidate Profile:

What you need to have:

- Exp: 2 to 5 years into campaign management like; Drip campaign, Email/SMS/Push Marketing.

- Excellent understanding of email marketing best practices

- Excellent interpersonal skills; ability to build, manage and influence stakeholders and virtual teams.

- Must possess strong attention to detail

- Must possess the ability to work in a fast-paced environment and under pressure to be able to meet tight deadlines

- Exceptional combination of strategic thinking and hands-on execution

- Must have experience in marketing automation tools (e.g. Madmimi, Mailchimp, Marketo, Hubspot, Eloqua, etc.)

Experience: 2 to 5 years