Manager - Marketing Automation

Requirement:

- Lead the charge in the global education revolution, driving impactful change and innovation.

- Work with cutting-edge technology and stay ahead in the evolving tech landscape.

- Thrive in a dynamic work environment where every contribution is valued and has a direct impact.

- Engage directly in groundbreaking strategies that shape the future of global education market

- Collaborate within a team that values creativity, collaboration, and continuous learning, fostering personal and professional growth.

- Experience robust opportunities for career growth, leadership development, and meaningful achievements.

We are seeking a highly skilled and experienced Marketing Automation Lead to spearhead our user activation and retention initiatives. The ideal candidate will have at least 5 years of hands-on experience in managing email and WhatsApp campaigns, utilizing marketing automation tools such as Clevertap, WebEngage, or similar platforms. This role requires a strategic thinker with a deep understanding of marketing automation workflows and journey creation to drive engagement and maximize customer lifetime value.

Campaign Management:

- Design, implement, and manage email and WhatsApp campaigns for user activation, engagement, and retention.

- Develop and execute multi-channel marketing campaigns using automation tools to enhance user experience and drive business growth.

- Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

Marketing Automation:

- Utilize marketing automation platforms (Clevertap, WebEngage, or similar) to create and optimize marketing workflows and customer journeys.

- Ensure the integration of marketing automation systems with CRM, analytics tools, and other relevant platforms.

- Develop and manage segmentation strategies to personalize and target communications effectively.

Journey Creation:

- Design and implement comprehensive user journeys that guide customers through the activation and retention stages.

- Continuously evaluate and refine user journeys based on performance data and feedback to enhance customer engagement and satisfaction.

Data Analysis and Reporting:

- Analyze user data and campaign metrics to derive actionable insights and inform strategy.

- Produce regular reports on campaign performance, user behavior, and marketing effectiveness.

- Utilize A/B testing and other methodologies to optimize campaign elements and overall strategy.

Skills & Qualifications:

- Degree in Marketing, Business, or a related field; Master's degree preferred.

- Minimum of 5 years of experience in marketing automation with a focus on email and WhatsApp campaigns.

- Proficiency in marketing automation tools such as Clevertap, WebEngage, or similar platforms.

- Demonstrated experience in creating and managing complex marketing automation journeys.

- Strong analytical skills with the ability to interpret data and generate actionable insights.

- Excellent communication and project management skills.

- Ability to work independently and as part of a team in a fast-paced environment.

- Strong attention to detail and a passion for continuous improvement. Preferred Skills:

- Experience with CRM systems and data management tools.

- Knowledge of HTML/CSS for email template customization.

- Familiarity with GDPR and other data protection regulations.

- Certification in marketing automation platforms is a plus.