Manager - Marketing Analytics - Retail/FMCG/CPG Industry

Candidates who have an M.Sc/MA in Maths/Statistics/Econometrics are being sought.

Role is part of the analytics team within the marketing function that provides insights to take better business decisions and help to achieve optimization of spends/resources within the business.

KEY RESPONSIBILITIES :

- Performing statistical modeling to derive insights and action plans by understanding the business problem using data to answer key business questions.

- Using statistical techniques to address the business question, create an analytical framework and derive solutions

- Create and Check model diagnostics to reflect the data patterns and ensure the models are representing data patterns.

- Communicate the insights in simplistic and clear action-oriented fashion to the brand teams

- Develop the documentation/process-flow of implemented analytical solutions

- Creating the documentation of steps performed in implemented analytical solutions.

- Contribute significantly in building capability of data management teams, while continuously upgrading own capability in the mastery of of new modeling techniques/methods.

The Ideal Candidate would have :

Expertise in statistical methods/concepts such as :

- General Linear Models: Simple/multiple regression/hierarchical models/ANOVA/ANCOVA/MANOVA

- Generalized Linear Models: Logistic/Logit/Probit

- Multivariate techniques: Factor, cluster, discriminant, correspondence

- Time series methods: Forecasting techniques/ARIMA/longitudinal data techniques

- Discrete Choice models/Conjoint/proportional hazard/survival models

- Expertise/Familiarity using statistical software

- SAS: Base, SAS/STAT, SAS/ETS, SAS IML

- Familiarity of R/SPSS

- MS Office/Excel/Word/PPT

Preferred Skills:

- Experience in building marketing-mix-modeling/pricing analytics/marketing analytics in CPG/FMCG Industry

- Ability to handle large volumes of data/accessing databases through SAS and/or other ETL softwares

Experience of :

- 8 -12 yrs (with 2-3 years in FMCG / CPG/ Retail Industry) of relevant experience in building advanced statistical models.

- Team handling experience

Education:

MSc Stats / Maths / Economics with excellent academic track records.