Manager - Marketing Analytics - KPO

We are looking for positions in Marketing Analytics with a leading KPO at Delhi/ NCR

Experience : 6-8 years experience with good exposure in Customer segmentation, Campaign Management, Knowledge on econometric/statistical methods like (Linear Regression, Logistic regression, Generalized Linear Model, SAS

Role & Responsibilities :

- Lead multiple projects in forecasting and econometric/statistical modeling

- Involved in development of models using SAS

- Developing customer segments based on their purchase behavior, and identifying campaign constructs for targeting different customer segments.

- Work closely on project from analytical design to implementation

- Work with the business teams to operationalize the analytics solution for problems in areas of Customer Engagement and Experience, Operational Analytics,

- Developed customer propensity models & work on Customer Segmentation

- Strong theoretical and practical knowledge of econometric/statistical methods like (Linear Regression, Logistic regression, Generalized Linear Model,

Survival Analysis, Sampling Techniques, Design of Experiments, Time series analysis, CART, CHAID, Multivariate Techniques like Clustering, Discriminant Analysis,