Manager - Marketing Analytics - FMCG

Marketing Analytics Manager

- The incumbent will responsible for Performing statistical modelling of data to identifying insights, Identifying the statistical technique that will address business question at hand and create an analytical framework as part of the solution, Exploratory data analysis to check errors/outliers/missing values in data, modelling of data sets using identified statistical modelling techniques/framework, Creating and Checking model diagnostics to reflect the data patterns and ensure the models are representing data patterns.

- Interpreting the results obtained through models, Communicating the insights and Developing the documentation/process-flow of implemented analytical solutions etc.

- The incumbent should be full time Post Graduate in Economics / Statistics / Mathematics or equivalent with 6 to 10 years of post post graduation experience in Marketing Analytics in a reputed Consulting firm.

- The incumbent must have Analytical experience in CPG and FMCG industry.

- The incumbent should have expertise in General Linear Models : Simple/multiple regression/hierarchical models/ANOVA/ANCOVA/MANOVA,

- Generalized Linear Models : Logistic/Logit/Probit,

- Multivariate techniques : Factor, cluster, discriminant, correspondence and Time series methods : Forecasting techniques/ARIMA/longitudinal data techniques

M L Yadav
09310245408