Manager - Marketing Analytics - Fantasy Sports

Company - Leading Fantasy Sports Company

Designation - Marketing analytics

Location - Mumbai

Industry Preference - Startup, E commerce, Internet

Your Role :

- Generating data-based insights that help to launch impact full and effective marketing and user acquisition campaigns

- Diving deep into campaign performance data to identify opportunities for improvement

- Coordinating internally to share key learning to maximize effectiveness and ROI

- Taking ownership of all marketing measurement and analytics implementation

Must Have:

- 3+ years of experience with hands-on and in-depth experience in business intelligence, analytics and data modelling preferably for digitally-focused businesses

- Deep proficiency in SQL, R, Python in a large and complex data environment

- Good understanding of digital marketing, marketing analytics and clickstream data

- Good analytical skills and ability to present insights rather than just data

Good to Have:

- Experience with AWS and GCS cloud services like BigQuery, Redshift, Athena or Spark

- Prior experience with marketing projects like Media Mix Modelling (MMM), Multi Touch Attribution Modelling, Conversion Lift, LTV prediction, time series forecasting, and survival analysis

- Experience in analyzing big data from different sources like Google Ads, Google Analytics, Display and Video 360, Appsflyer, and Ads Data Hub