Manager - Marketing Analytics/Digital Analytics

Digital (Analytics) - Marketing Analytics - Digital analytics Manager is responsible to help the clients with analytics solution. He/she should be strong in analytics fundamentals and should have good hands on experience working with the following:

Key Responsibilities:

- Ability to work with large data sets and present conclusions to key stakeholders; Data management using R/Python

- Develop a clear understanding of client's business issue to inform the best approach to the problem.

- Track down and read all previous information on the problem or issue in question. Explore obvious and known avenues thoroughly. Ask a series of probing questions to get to the root of a problem.

- Adopt a clear and systematic approach to complex issues (i.e. A leads to B leads to C). Analyze relationships between several parts of a problem or situation. Anticipate obstacles and identify a critical path for a project

- Deliver products and services that empower clients to implement effective solutions. Makes specific changes and improvements to processes or own work to achieve more. Work with other team members and make deliberate efforts to keep others up to date.

- Support, monitor and manage all aspects of daily activities with : 

- Audience Segmentation

- Root-cause analysis

Must Have Skills:

- 8 -9 years of relevant work experience in consulting/analytics with reputed organization is desirable.

- Have an understanding of econometric/statistical modeling and analysis techniques such as regression analysis, hypothesis testing, multivariate statistical analysis, time series techniques, optimization techniques, and statistical packages such as R.

- Working knowledge in Machine Learning algorithms like Random Forest, Gradient Boosting, Neural Network etc.

- Proficient in Excel, MS word, Power point, etc.

Qualifications : 

Masters.in Statistics/Economics/Mathematics / Engineering Degree from Top Colleges in India or Abroad.