Posted By
Posted in
Sales & Marketing
Job Code
1435092
Manager - Marketing
Responsibilities:
- Build and execute a clear and concise marketing roadmap
- Coordinating marketing strategies with the sales, financial, public relations, and production departments
- Working closely with the social media and PR agencies and making annual, monthly and quarterly plans
- Set up the D2C marketing strategy to drive acquisition and retention of customers
- Setup personalized customer journeys through data
- Gather consumer insights to identify personas, segmentation, and opportunities
- Develop specific campaigns to create and maintain high levels of customer engagement
- Manage and improve online content, considering SEO, Google Analytics and Brand guidelines
- Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies, ultimately with the aim to improve segment targeting
- Collaborate with Retail team to build 360 marketing program aligned with the overall customer journey
- Work closely with Category team to develop strategies & campaigns to forecast sales performance trends and increase awareness and market share, while balancing customer satisfaction.
- Motivate marketing team to achieve goals
- Monitor competition and provide ideas to differentiate websites and retail stores
- Develop the brand identity, its unique value proposition and presence over digital and offline channels
- Manage all digital marketing channels (e.g. website, blogs, digital advertising platforms and social media) to ensure brand consistency and effective conversions
- Effective tracking of ROAS and KPIs and management of budget/opex
- Stay up to date with marketing and digital technology developments
- Developing and managing the marketing department's budget
- Preparing and presenting quarterly and annual reports to senior management
- Promoting our brand at customer exhibitions, trade shows and major industry-related events
- You shall also be responsible for any other work assigned to you by the management from time to time.
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Posted By
Posted in
Sales & Marketing
Job Code
1435092