Manager - Marketing

Designation - Marketing Manager.

Reporting to CEO.

Primary Responsibility: -.

- Creating, Managing, Tracking, and analysing the performance of advertising campaigns, managing. the marketing budget, and ensuring that all marketing material and creatives are in line with our. brand identity.

Requirements:

- Demonstrable experience in marketing together with the potential and attitude required to. learn.

- Proven experience in identifying target audiences and in creatively devising and leading. across channels marketing campaigns that engage, educate, and motivate.

- Solid knowledge of website analytics tools (e. , Google Analytics, NetInsight, Omniture,. WebTrends).

- Experience in setting up and optimizing Google Adwords campaigns.

- Numerically literate, comfortable working with numbers, making sense of metrics and. processing figures with spreadsheets.

- A sense of aesthetics and a love for great copy and witty communication.

- Up to date with the latest trends and best practices in online marketing and measurement.

- BSc/MSc degree in Marketing or related field.

- Knowledge of local market.

- Excellent organizational and planning skills.

- Strong analytical skills to understand key business indicators and competitive trends and. develop approaches to these challenges.

- Commitment to delivering a high level of customer service.

- Flexibility to respond to a range of different work situations.

- Ability to work under pressure and under own initiative.

Core Tasks:

- Develop strategies and tactics to speak about our company on digital platforms and drive. qualified traffic to our door.

- Deploy successful marketing campaigns and own their implementation from ideation to. execution.

- Experiment with a variety of organic and paid acquisition channels like content creation,. content curation, pay per click campaigns, event management, publicity, social media, lead. generation campaigns, copywriting, performance analysis.

- Produce valuable and engaging content for our website and IG that attracts and converts our. target groups.

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate. funds wisely.

- Measure and report on the performance of marketing campaigns, gain insight and assess. against goals.