Posted By
Posted in
Sales & Marketing
Job Code
1449408
Job Purpose:
- The Marketing Manager will oversee the Modern Trade - Key Accounts sales and manage all promotional and sales support activities within the region.
- This role aims to enhance growth and visibility, ensuring the achievement of top-line and bottom-line objectives.
Responsibilities:
Growth and Visibility Management:
- Drive growth and enhance visibility within star outlets.
- Achieve and maintain key financial metrics for this channel, including both top-line and bottom-line figures.
Sales Development Activities:
- Design and implement local sales promotion activities to boost market presence and sales performance.
- Manage IT initiatives and ensure compliance within the sales function.
- Spearhead distribution expansion efforts to reach new markets and increase coverage.
Promotional and Trade Marketing:
- Oversee all promotional and trade marketing activities within the region.
- Collaborate with marketing teams to align regional strategies with broader business objectives.
Coordination and Communication:
- Serve as the primary point of contact between the marketing team at the Business Office and the regional sales teams.
- Ensure seamless communication and coordination to support and drive the implementation of marketing and sales strategies.
Support:
- You will be supported by a team of trained Field Executives who will help drive the initiatives outlined above across the region.
Qualifications:
- Proven experience in modern trade and key account management.
- Strong background in sales promotion, trade marketing, and distribution expansion.
- Effective communication and coordination skills.
- Familiarity with IT systems and sales compliance requirements.
- Ability to work collaboratively with internal teams and external partners
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Posted By
Posted in
Sales & Marketing
Job Code
1449408
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