Manager - Marketing

Responsibilities:

Marketing Strategy & Planning:

- Develop and execute comprehensive marketing plans aligned with overall business objectives.

- Conduct market research and competitor analysis to identify target audiences and market trends.

- Stay up-to-date on the latest digital marketing trends and technologies.

Content Marketing & Social Media:

- Create compelling and engaging content (e. g. , blog posts, social media content, email marketing campaigns) to attract and nurture leads.

- Manage and maintain the company's social media presence across various platforms.

- Develop and implement social media strategies to increase brand awareness and audience engagement.

Campaign Management & Analytics:

- Develop, launch, and manage integrated marketing campaigns across various channels (e. g. , digital, print, social media).

- Track and analyze campaign performance using marketing analytics tools.

-Utilize data insights to optimize campaign strategies and maximize return on investment (ROI).

Branding & Communication:

- Manage and maintain brand consistency across all marketing materials and communication channels.

- Collaborate with cross-functional teams (Sales, Product Development) to ensure alignment on marketing messaging.

- Develop and manage marketing budgets effectively.

Qualifications:

- MBA in Marketing or a related field.

- 4-5 years of experience in marketing or a relevant field.

- Strong understanding of digital marketing principles and best practices (SEO, SEM, social media marketing, content marketing).

- Proven experience in content creation, copywriting, and social media management.

- Excellent analytical skills with the ability to interpret and utilize marketing data.

- Strong communication, interpersonal, and collaboration skills.

- Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.

- Proficiency in marketing automation tools and Microsoft Office Suite.