Posted By
Posted in
Sales & Marketing
Job Code
1425647
Responsibilities:
Marketing Strategy & Planning:
- Develop and execute comprehensive marketing plans aligned with overall business objectives.
- Conduct market research and competitor analysis to identify target audiences and market trends.
- Stay up-to-date on the latest digital marketing trends and technologies.
Content Marketing & Social Media:
- Create compelling and engaging content (e. g. , blog posts, social media content, email marketing campaigns) to attract and nurture leads.
- Manage and maintain the company's social media presence across various platforms.
- Develop and implement social media strategies to increase brand awareness and audience engagement.
Campaign Management & Analytics:
- Develop, launch, and manage integrated marketing campaigns across various channels (e. g. , digital, print, social media).
- Track and analyze campaign performance using marketing analytics tools.
-Utilize data insights to optimize campaign strategies and maximize return on investment (ROI).
Branding & Communication:
- Manage and maintain brand consistency across all marketing materials and communication channels.
- Collaborate with cross-functional teams (Sales, Product Development) to ensure alignment on marketing messaging.
- Develop and manage marketing budgets effectively.
Qualifications:
- MBA in Marketing or a related field.
- 4-5 years of experience in marketing or a relevant field.
- Strong understanding of digital marketing principles and best practices (SEO, SEM, social media marketing, content marketing).
- Proven experience in content creation, copywriting, and social media management.
- Excellent analytical skills with the ability to interpret and utilize marketing data.
- Strong communication, interpersonal, and collaboration skills.
- Ability to work independently, manage multiple priorities, and meet deadlines in a fast-paced environment.
- Proficiency in marketing automation tools and Microsoft Office Suite.
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Posted By
Posted in
Sales & Marketing
Job Code
1425647
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