Manager - Market Research - FMCG

Candidate should be an MBA in Marketing from an institution of national repute with 7 to 8 years' experience in Consumer Research/Consumer Insights/Market Research domain out of which The Candidate must have the at least 5 years work experience with a multinational/large-scale FMCG company as a member/team lead in the Consumer Insights domain (Client-Side experience).

The candidate must be adept at both qualitative and quantitative research.

Principal Accountabilities and Responsibilities :

1. To serve as the single point of contact for the Marketing Team to facilitate any assistance needed in understanding of the consumer.

2. To enable decision making for the Marketing Team based on consumer preferences through proper application of research processes

3. Close interaction with Marketing, Product Development & Packaging Teams to understand the business issues and opportunities

4. To assist in preparation of the brief that elucidates the problem

5. Ensure that the Research Brief document accurately captures the problem and is approaching the right target group to solve it

6. Engage with Research agencies to carry out the project

7. Evaluate research proposal given by agencies and whether the solution it proposes, satisfies all the requirements in the brief

8. Coordinate through all processes of research including brief finalization, proposal finalization, stimulus preparation and research fieldwork, before the findings are presented

9. Ensure the agency fieldwork and reporting take place as per Service Level Agreements

10. Suggest improvements in the reports to improve their focus

11. Prepare a precise and focused summary of the agency report with a clear way-forward for the Marketing team.

In case you are interested, please forward your Resume, mentioning current remuneration to ADRIKA at