Manager - Market Research - FMCG

We are currently looking for a Manager-Market Research for the topmost FMCG Conglomerate in India. The position is to be based in Kolkata.

Company Profile :

Our client is the topmost FMCG Groups of India and is an integrated and diversified group. With a market capitalisation of over US $ 50 billion and a turnover of US $ 10.0 billion, it is Rated among the World's Leading Companies by Forbes magazine. It employs the best talent in India and is one of the best FMCG employers to work for.

Job Purpose

- To serve as the single point of contact for the Marketing Team to facilitate any assistance needed in understanding of the tobacco consumer.

- To enable decision making for the Marketing Team based on consumer preferences through proper application of research processes

PRINCIPAL ACCOUNTABILITIES AND RESPONSIBILITIES:

- Close interaction with Marketing, Product Development & Packaging Teams to understand the business issues and opportunities

- To assist in preparation of the brief that elucidates the problem

- Ensure that the Research Brief document accurately captures the problem and is approaching the right target group to solve it

- Engage with Research agencies to carry out the project

- Evaluate research proposal given by agencies and whether the solution it proposes, satisfies all the requirements in the brief

- Coordinate through all processes of research including brief finalization, proposal finalization, stimulus preparation and research fieldwork, before the findings are presented

- Ensure the agency fieldwork and reporting take place as per Service Level Agreements

- Suggest improvements in the reports to improve their focus

- Prepare a precise and focused summary of the agency report with a clear way-forward for the Marketing team.

KNOWLEDGE AND SKILL REQUIREMENT:

EDUCATIONAL QUALIFICATION: MBA in Marketing from an institution of national repute

WORK EXPERIENCE AND RELEVANT INDUSTRY:

- 7 to 8 years' experience in Consumer Research / Consumer Insights / Market Research domain out of which:

i. The Candidate must have the atleast 5 years work experience with a multinational/large-scale FMCG company as a member/team lead in the Consumer Insights domain (Client-Side experience).

ii. The candidate must be adept at both qualitative and quantitative research.

Salary : Around Rs. 28.0-32.0 LPA

Location : Kolkata