Manager - Market Research & Consumer Insights

Key Responsibilities :

- Conduct qualitative and quantitative research to gather insights on market trends, customer preferences, and competitive landscapes.

- Analyze data from surveys, focus groups, interviews, and other sources to identify patterns and key drivers of consumer behavior.

- Prepare and present detailed reports with clear, actionable insights for internal stakeholders.

- Collaborate with marketing, product development, and sales teams to inform strategy and decision-making.

- Monitor industry trends and emerging market opportunities to keep the company ahead of the competition.

- Utilize advanced analytics tools to interpret complex data and generate meaningful conclusions.