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Posted in
Sales & Marketing
Job Code
873688
We are recruiting Manager - Market Research & Analysis with a leading logistics company based at Mumbai. This company is among the Top 5 logistics organizations in India.
Ensure the timely conduct of various market research and market intelligence studies for effective decision making including reports on the following:
- Macroeconomic indicators and external business environment
- Global and Indian Express industry
- Competitor-wise reports
- Regulatory trends etc.
- Scan environment for business opportunities through external and internal research, competitor intelligence etc. and present findings to the senior management.
- Work closely with the Managing Director & Head - Business Development & CMO in developing the marketing, sales and product strategy for the company by providing critical inputs (based on extensive market research).
- Ensure the conduct of product specific research in terms of market potential, competitor activities, competitor pricing, competitor services etc and forward the same to the respective product head.
- Study express products globally in terms of key features, pricing, USP etc and provide this information to the Product teams.
- Provide support to various teams in preparation of various packs (Grow India, SME, small town etc) for senior management review meetings.
- Lead the conduct of various customer satisfaction studies in the company through appropriate coordination with the external market research agency.
- Support in the conduct of Annual Brand Equity study.
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Posted By
Posted in
Sales & Marketing
Job Code
873688