Manager - Marcom/Corporate Communication - FMCG

Role (Purpose of the Role):

- To effectively communicate with external and internal customers

Accountabilities:

Key Responsibilities of this role:

- Coordination & supervision of all MarcComm activities at the BU level

- To drive the public relation campaigns

- To drive internal communication activities

- To assist in digital/ social and online campaigns

- Agency & vendor briefing, coordination and management

- To ensure compliance of SOP’s

- Management of marketing research and marketing information

- Partnering in preparation of communication objective & budget & timely execution of communication program/ activities

- Supervising BU MarcComm budget in different communication tools and time periods, Keeping track of all promotional investments and measurement of each

- Assessing target markets/message/ media/ attributes/feedback

- Ensuring compliance of Brand guidelines

- Management of vendors and agency

- Timely execution of plans

- Compliance of SOP’s

- Effective campaign management (PR/ Social & Digital)

Skills (Skills, Knowledge, Qualification, Competencies (Behavioral & Functional):

Qualification: MBA -with specialisation in Marketing

Experience: 6-9 years of experience in MARCOM or Corporate Communication of any company/agency of repute

Technical knowledge / skills:

- Excellent communication skills

- Strong analytical skills