Posted By
Posted in
Sales & Marketing
Job Code
576026
Right candidate:
- MBA with a work experience of more than 5 years
- High Analytical Skills and Data Interpretation
- Well versed with jewellery products and techniques
- Good grasp on Trends in jwellery/luxury categories, consumer understanding and ability to convert consumer insights into business initiatives
- Assertiveness
- High on learning capabilities
- High degree of co-ordination abilities
Product Range :
- Delivering product collections as per customer need / trend and maintaining effective sell through
- Ensuring product gross margins for respective product categories
- Managing the entire universe of designs / products
- Decision on rationalization of the designs / products based on performance in terms of profitability or sales
- Identification of product gaps and need for refreshers based on feedback from retail, market trends and also analytics to decide on introduction of these into the range. Using these, build briefs for NPD / New Design / New Collections.
- Evaluate sales performance at variant level to decide on best sellers that would be populated and supported through the chain. Also, evaluate performance of best sellers to decide on drop outs on a periodic basis.
- Understanding competition benchmarks in terms of the ranges of the category and using these to define the terms on which Luxury jewellery will compete in the market place
- Identify a set of benchmark products or Key Value Indices that would form a competitive reference to establish the difference between competition and Luxury Jewellery empirically.
Pricing :
- Manage the pricing of products in each category and price / weight band to optimize the mix in terms of the difference to the market while delivering the profitability of the category.
- Decide on pricing curve for products in a particular category and price / weight band based on relative design differences and the premium these can drive.
- Take a decision on correction of pricing / promotion of a product that has a suboptimal level of sales performance for price reasons.
Inventory and Distribution :
- Establish the optimal range of designs required at each category and price / weight band so as to provide an optimal choice to the customer.
- Decide on the optimal inventory representation in order to deliver the sales and profitability expectations - through the model stock and norm at store level.
- Review the age of stocks and decide on promotions / offers for liquidation of these or to be taken for melting as per the policy.
- Review the sales performance of stocks at each store level to decide on addition / deletion / movement of stocks between stores at a variant level within each category and price / weight band.
- Decide on back end buffer stock levels required at variant level in order to support collections / best sellers
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Posted By
Posted in
Sales & Marketing
Job Code
576026