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Job Code
1539753
Job Title: Retail Marketing & LSM (Local Store Marketing) Manager
Location: Delhi
Job Type: Permanent
Experience: Minimum 10+ years
Qualification: MBA (Marketing preferred)
Job Summary:
We are looking for a dynamic Retail Marketing & LSM Manager with extensive experience in retail, FMCD, and FMCG brands. The ideal candidate will lead localized marketing initiatives, drive footfalls, and optimize store-level campaigns to enhance customer engagement and sales.
Key Responsibilities:
- Strategic Marketing Execution: Develop and implement retail marketing strategies to drive footfalls and enhance brand presence at the local store level.
- Campaign Planning & Execution: Lead end-to-end planning and execution of marketing campaigns, including promotions, activations, and seasonal offers.
- Merchandising & POP Planning: Oversee in-store branding, point-of-purchase (POP) materials, and merchandise planning to ensure consistency and effectiveness.
- Local Store Marketing (LSM): Create hyper-local marketing plans targeting struggling stores
with precision marketing and data-driven insights.
- OOH & Digital Marketing: Develop out-of-home (OOH) and digital marketing strategies to maximize reach and customer conversion in specific locations.
- Google My Business (GMB) Optimization: Manage GMB listings, reviews, and updates to enhance local store discoverability and improve customer experience.
- Vendor Management: Collaborate with external vendors and agencies to ensure cost-effective and high-quality execution of marketing initiatives.
- Cost Efficiency & Timely Execution: Ensure marketing activities are executed within budget and deadlines while maintaining high efficiency.
- Data Management & Reports: Track, analyze, and report marketing performance metrics, store-level insights, and campaign effectiveness.
- Creative Adaptation for Local Marketing Initiatives: Customize marketing creatives to align with regional preferences and customer demographics.
- Local Marketing Initiatives Calendar: Develop and maintain a marketing calendar to ensure timely execution of local campaigns and events.
- Team Leadership: Lead and mentor a team of marketers, ensuring alignment with brand guidelines and marketing goals.
- Budget Management: Allocate and optimize marketing budgets across multiple channels for maximum ROI.
- Performance Analysis: Track and analyze campaign effectiveness, store performance, and customer insights to refine future marketing strategies.
Key Requirements:
- 10+ years of experience in retail marketing, LSM, or brand management, preferably in retail brands, FMCD, or FMCG sectors.
- Proven expertise in campaign planning, merchandise planning, and store-level precision marketing.
- Strong knowledge of OOH media, digital marketing, and GMB planning to drive localized impact.
- Experience in handling multi-channel marketing initiatives and increasing footfalls through data-driven strategies.
- Excellent leadership, communication, and stakeholder management skills.
- Ability to analyze market trends and implement innovative marketing solutions.
- Proficiency in marketing analytics and tools for campaign tracking and reporting.
Why Join Us?
- Opportunity to work with a leading retail brand and shape the local marketing strategy.
- Competitive salary and benefits.
- A dynamic work environment with growth opportunities.
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Posted By
443
JOB VIEWS
211
APPLICATIONS
126
RECRUITER ACTIONS
See how you stand against competition
Pro
View Insights
Posted in
Sales & Marketing
Job Code
1539753
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