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Job Title: Retail Marketing & LSM (Local Store Marketing) Manager


Location: Delhi


Job Type: Permanent


Experience: Minimum 10+ years


Qualification: MBA (Marketing preferred)


Job Summary:


We are looking for a dynamic Retail Marketing & LSM Manager with extensive experience in retail, FMCD, and FMCG brands. The ideal candidate will lead localized marketing initiatives, drive footfalls, and optimize store-level campaigns to enhance customer engagement and sales.


Key Responsibilities:


- Strategic Marketing Execution: Develop and implement retail marketing strategies to drive footfalls and enhance brand presence at the local store level.


- Campaign Planning & Execution: Lead end-to-end planning and execution of marketing campaigns, including promotions, activations, and seasonal offers.


- Merchandising & POP Planning: Oversee in-store branding, point-of-purchase (POP) materials, and merchandise planning to ensure consistency and effectiveness.


- Local Store Marketing (LSM): Create hyper-local marketing plans targeting struggling stores

with precision marketing and data-driven insights.


- OOH & Digital Marketing: Develop out-of-home (OOH) and digital marketing strategies to maximize reach and customer conversion in specific locations.


- Google My Business (GMB) Optimization: Manage GMB listings, reviews, and updates to enhance local store discoverability and improve customer experience.


- Vendor Management: Collaborate with external vendors and agencies to ensure cost-effective and high-quality execution of marketing initiatives.


- Cost Efficiency & Timely Execution: Ensure marketing activities are executed within budget and deadlines while maintaining high efficiency.


- Data Management & Reports: Track, analyze, and report marketing performance metrics, store-level insights, and campaign effectiveness.


- Creative Adaptation for Local Marketing Initiatives: Customize marketing creatives to align with regional preferences and customer demographics.


- Local Marketing Initiatives Calendar: Develop and maintain a marketing calendar to ensure timely execution of local campaigns and events.


- Team Leadership: Lead and mentor a team of marketers, ensuring alignment with brand guidelines and marketing goals.


- Budget Management: Allocate and optimize marketing budgets across multiple channels for maximum ROI.


- Performance Analysis: Track and analyze campaign effectiveness, store performance, and customer insights to refine future marketing strategies.


Key Requirements:


- 10+ years of experience in retail marketing, LSM, or brand management, preferably in retail brands, FMCD, or FMCG sectors.


- Proven expertise in campaign planning, merchandise planning, and store-level precision marketing.


- Strong knowledge of OOH media, digital marketing, and GMB planning to drive localized impact.


- Experience in handling multi-channel marketing initiatives and increasing footfalls through data-driven strategies.


- Excellent leadership, communication, and stakeholder management skills.


- Ability to analyze market trends and implement innovative marketing solutions.


- Proficiency in marketing analytics and tools for campaign tracking and reporting.


Why Join Us?


- Opportunity to work with a leading retail brand and shape the local marketing strategy.


- Competitive salary and benefits.


- A dynamic work environment with growth opportunities.

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