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Runika

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Last Login: 17 January 2025

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Job Code

1437390

Manager/Lead - Paid Media

caution
2 - 5 Years.Ludhiana/Punjab
Posted 6 months ago
Posted 6 months ago

About the job:

Job Description:

As a Google Adwords Executive, you have to assist with the creation, optimization, and reporting for Adwords campaigns as directed by the Marketing Team.

Key Responsibilities:

- Manage & Creation of Google Ads Campaigns.

- Manage Search, Shopping, Discovery, Display and Remarketing campaigns on Google Ads.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facts of paid search in accordance with organization goals.

- Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.

- Manage and optimize existing Adwords campaign components including, but not limited to Ad -Copy, Bid Prices, Cost per Conversion, Cost per Click, Keyword Research, etc.

- Determine ROI on search marketing efforts

Qualifications/Skills:

- Strong analytical skills.

- Good Knowledge of Audience Targeting.

- Knowledge of Youtube Video ads, shopping campaigns & Google merchant center is a plus.

- Must have the expertise and have worked on campaigns across Search Ads, Display Ads, Youtube Video Ads, and Shopping Ads

- Good Knowledge of Google Ads Editor.

- Must understand Google Tag Manager and Google Analytics for Adwords campaigns.

Education & Experience Requirements:

- Bachelors or masters degree in marketing or a related field.

- Minimum 1 Year of practical experience in executing google ads.

Location: Udaipur, Rajasthan

Experience: Min. 2 Year

Employer-provided

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